We build exciting, relevant and creative content that connects membership organisations and brands to the audiences that matter most.

Our clients see us a trusted partner, and we have a proven track record of turning communications challenges into award-winning, commercial and sustainable publishing solutions.

Think Marketing team

Our Story

Here’s how we became the award-winning agency we are today.

A long time ago, in a spare room far, far away…

Our CEO Ian McAuliffe set up Think in 1999, after noticing a gap in the market for an agency specialising in membership communications.

Early clients included...

The Wildfowl and Wetlands Trust, the Campaign to Protect Rural England and the Campaign for Real Ale – all of whom are still with us.

Ian was soon joined by co-owner Tilly McAuliffe,

who had built her communications career with the likes of American Vogue and Ketchum PR.

So, that went well.

Tilly and Ian are now husband and wife and continue to lead Think as a pioneering and proudly independent business.

Think has a team of 60+ experts spread across the UK,

covering topics from psychology and photography to engineering – and doing so in a sustainable way.

Our aim?

To continue to be the best membership content agency around. We do this by consistently producing high-quality solutions for clients, delivering on their objectives and driving value for audiences.

At Think, we appreciate that everyone is different.

We work hard to make Think a great agency – and in 2023, received a Campaign Best Places to Work award.

Meet some of our top Thinkers

What it takes to be a thinker

Think team putting food in a box for a food bank


We’re considerate in both our thinking and in our approach.

We look out for our team, our clients and the environment (we were one of the UK’s first green publishers), and kindness and inclusivity is baked into our core.

We love a charity bake sale, foodbank run and the odd Guinness World Record fundraising challenge too.

John Pender art director, in the Think office


We recognise that great ideas are ones created together. We listen to each other and to the membership organisations that we work with.

We’re well connected – from government and broadcast to top industry thinkers – and are happy for our contacts to become our clients’ network.

Anna and Mel talking in the office


We consistently deliver brilliant work in a professional and efficient way.

We’ve been trusted by hundreds of organisations to revitalise their membership comms and communities and re-engage audiences.

Our team are frequently called on to attend board discussions and help drive positive change within organisations. Our clients (and friends) know that the right advice is just a call away.


Tom working on a computer


We’re talented, inquisitive and proud of what we do.

No other agency knows more about creating content that engages, motivates and inspires a real connection with members and customers via email, events, online, print and social.

Close up shot of a tablet on the desk


We draw on experience, insight and evidence of effectiveness in the membership sector to validate our thinking.

Every recommendation we make is underpinned by our own industry-leading Re:member research – which explores trends in membership communications – and our understanding of the commercial publishing world.

Whether we’re monetising a survey or designing a new event, our decisions are always based on what is appropriate and relevant for key audiences.




Want to become a Thinker?

We’re always looking for new talent. Get in touch today to find out about the latest job vacancies – or to explain what would make you a great new member of the team (freelance or otherwise).

Find out more
Marketing team sitting on stools against a brick wall and smiling

Recognition Awards

Results and impact are what matter most – but we do enjoy the recognition that award wins bring to us and our clients!

Latest Thinking

 Industry-leading insights from our top Thinkers.

Inbox insights to impress your colleagues