Discover the latest trends in membership communications

Re:member is a survey-based piece for research that we run every 18 months to help us take the temperature of the membership comms world. Covering everything from content strategy and data quality to email send and magazine frequency and events formats, Re:member is designed to provide a comprehensive overview of what memberships organisations are doing – and plan to do – to communicate effectively with their key audiences. Our latest research saw a record 215 organisations take part and it highlights some interesting shifts in the way organisations are approaching their member communications. While the pandemic was a real catalyst for change, the move back to highly valued areas such as face-to-face events has seen digital innovation stall. Nearly two thirds of organisations now regard themselves as 'digital first' and are making investment in gated content a top priority, but confidence remains low.

Re:member was launched back in 2011 as a way of helping membership professionals navigate and prioritise the wide range of communications channels available (when we all thought the answer was an iPad). The findings give organisations the confidence to choose the right channel for the right message and audience rather than feeling like they have to be everywhere to be effective.

The Re:member survey is sent out to both professional and consumer membership organisations. More than 215 organisations responded to the latest survey. We are able to filter the data by different sectors (such as health/medical, STEM and business services etc) so that organisations can benchmark themselves against similar bodies.

By gathering together the thoughts and approaches of hundreds of organisations, you can build up a picture of what comms tactics are working to help you shape future content programmes and strategies. The research covers what people are doing, plan to do next, where they are finding challenges and where they are looking to invest to increase engagement and retention. It also looks at the shared skills gaps and resource challenges that are holding organisations back. In addition to the survey, CEOs and membership comms professionals are invited to a series of webinars and roundtables to learn more about and debate the findings and have what many describe as a bit of 'membership therapy'.

We are always looking for organisations to take part, so please do contact our business development and insights team to register your interest for the next edition.